One of the biggest mistakes that companies make is taking poor quality photos of their products, or even avoiding using images altogether. With this in mind, we’ve put together a list of 7 reasons why professional, quality photography is crucial to the success of any product.
For many companies that offer products for customers, product development is the most important factor to consider, with many manufacturers and retailers expending vast volumes of resources on this crucial process.
While product development is important, marketing and advertising are equally crucial to launching a successful product. In fact, some visionaries even believe that marketing is more important than the product itself.
Poor marketing is often the reason why many quality products fail to achieve the success they deserve.
Product Photography is About More Than Just Taking Pictures
Photography is an art, which requires discipline and technical knowledge to pull off successfully. When capturing products for marketing and advertising campaigns, photographers need to not only take the picture but also stage it to be enticing and exciting.
Professional product photographers understand the intricacies of showcasing products in their best light. Whether it’s jewellery on a model, or a photograph of food, a professional will be able to take an ordinary product and turn it into an extraordinary image.
Your Camera Probably Won’t Be Able To Take Quality Photographs
Taking images on your iPhone or the old camera you use for holiday snaps is fun, but the image quality probably won’t be good enough to resize and use on a variety of online spaces and physical materials. If you want to take quality photographs, then you need a professional camera with the right lenses.
These cameras can be incredibly expensive, with many costing £500 or more. A professional photographer will have a wide range of cameras, and the knowledge of how to use them effectively and create beautiful photographs.
You Probably Don’t Have All the Equipment You Need
It’s not just a quality camera that you need to take great product photos: you’ll also need a wide range of equipment. From backdrops to lighting, you’ll need professional products to ensure that you create the perfect image. Professional photography studios have all of this gear already set up, so you can just provide your product and receive a beautiful image in return.
One company that has a fully-equipped studio and experienced team is London product photography studio howlett photography. The studio is able to photograph food, clothing and more, meaning that you can get images that resonate without having to purchase a lot of expensive equipment.
Pictures Are Often More Effective Than Lengthy Product Descriptions
The phrase ‘a picture says more than a thousand words’ has never been better applied than to product photography. Product descriptions can be boring and confusing for customers, and it can be tough for companies to articulate the full benefits of their product properly.
Quality product photographs will offer a visual representation of your product and give consumers the chance to see it in action.
Photographs are often the First Time A Customer Sees Your Product
With online shopping on the rise, many consumers don’t browse stores for the products they need anymore. As a result, they won’t be able to see your product in real life, but will instead rely on the photographs you share on your website and social media pages.
As such, you need to make sure that you have quality images that will show your product in its best light. Consumers won’t waste their time and energy on a product they don’t like the look of, and if the first view they get of your solution is a poor quality image, then you could lose out on a lot of sales.
Your Competitors Are Using Professional Photography to Showcase Their Products
The corporate market is highly competitive, so any organisation that wants to succeed needs to offer customers a higher standard of product and service than they can find elsewhere.
If you don’t have professional images of your product, then consumers will view your company as unprofessional, and will seek out one of your competitors to provide them with the products they need. When done well, professional product photography can make your product stand out and give you the chance to raise your brand’s authority.
Products Photographs Need to be Edited
Simply taking a stunning product image isn’t enough: you’ll also need to edit it afterwards to ensure that your product stands out. Professional product photographers will have access to cutting-edge photo editing software so that they can turn a good picture into a great one. They’ll also have the skills and experience to use this software efficiently and get the best out of it. Sloppy editing can mean the difference between a boring image and one that stands out.
This article shows why professional product photography makes a major difference to the success, or otherwise, of any product.
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