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Tips to Start One’s Own Business after Graduating

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In the current economy some are having a hard time finding a job after graduating. A way to gain an income is starting one’s own business. It can be a challenge to start a new business and there are a lot of decisions to make. The tips in this article can help starting entrepreneurs making a success of a start-up.

 

Start Creating a Brand

When starting a company the pitfall can be to stay in the preparation phase and never really launch a business. The advice is to start as soon as possible. It´s better to start small and keep growing than to never start. After all, the real challenge isn’t starting but making sure a business succeeds. One of the things to have ready for the launch is an identity that’s rock solid. Creating a company brand will help promote a business, so it’s important to select something unique, eye-catching and of course appropriate for the type of business. Once the identity is clear, it’s important to make sure all the marketing materials are consistent. This goes for both online and offline.

 

Use Offline Marketing Tools like Flyers

When a new company is started, offline marketing tools can really help promote the business. Business cards, flyers and stationary are far from out-dated. Branded stationary in the company style makes every business, especially the small ones, look professional. It offers a great way to reach people who aren’t online. Or who prefer to have something physical they can take home, share with friends or save for a moment later in time. It’s important to reserve money in the budget for offline tools and to look around for the best deals on printing and design. Printed flyers can easily be designed and ordered at an online printer. Flyers are a great tool to promote an opening, a special deal or an exclusive event. They can be handed out at trade events, local fairs as also on the street or door-to-door. Flyers as a marketing tool will certainly help get the name of a business out there.

 

Online Marketing Tools in this Digital Area

Apart from offline marketing, one can’t forget online marketing. These days, people use the internet more and more to look for services and products. Ecommerce is an ever growing business, so as a start-up it’s crucial to have an online presence. One can start for example with a website that is designed in the brand identity and is Search Engine Optimized (SEO) so it can be found in the search engines. It’s important to remember that a website is a virtual version of a business, so it’s necessary to make sure the website is carefully designed.

Also, social media channels like Facebook and Twitter can be useful to attract new clients and get a business known. With just creating the channels the work doesn’t stop; make sure to keep the content fresh and react to comments and questions of the audience.

 

Don’t Forget the Customer

In the end, all it comes down to is that people get to know a business, like what it offers and become clients. Therefore it’s important to remember ones customer. The demographic is essential, one product or service can’t be aimed at everybody. A way to get a clear view of the perfect client is to create some example personas for a brand; fictional people that are the ideal customer. This helps market a new business. It also makes it easier to write content on the website and on social media if one knows for who it is all done.

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The Yorker
The Yorker is York's best outlet for student journalism independent of the University of York Student Union and the largest student-run business in the city. For editorial queries please contact the Editor at editor@theyorker.co.uk.