First Vogue Fest success
This weekend marked a remarkable fashion first as the biggest names in fashion united under one roof for the first ever Vogue Festival, which took place in London. Sponsored by Vertu, tickets for the event were open to anyone with a passion for fashion.
Described as an “intimate” and “fantastic” event by festival goers, Vogue Fest hosted a range of fashion related activities from lectures and presentations to the opportunity of being photographed for the front cover of your very own Vogue.
Aimed at giving a true insight into the world of Vogue, the festival did not disappoint as it hosted a plethora of the world’s greatest fashion models, photographers and designers. Because of this wide range of fashion royalty, guests were given the inside knowledge on the world of Vogue from a number of different perspectives.
Amongst these big names were top designers Tom Ford and the renowned Domenico Dolce and Stefano Gabbana who left the crowds in awe, whilst Christopher Kane and Mary Katrantzou gave interviews on their careers as hot designers of the moment.
Supermodels Eva Herzigova and Natalia Vodianova also talked to the audience of their lives as models – giving a glimpse as to what it involved and proving there’s more to being a model than just posing for the camera.
Amongst the fashion crowds were also huge Hollywood names such as Kate Hudson, who grilled her good friend Stella McCartney on her take on the fashion industry. However, as the interview progressed the pair also began talking about life in general and reminiscing about issues such as when they first met – proving these world famous stars to be human after all and smoothing off the seemingly fake edge of the fashion world.
Aside from these presentations, there were also more hands on events for the guests of Vogue Festival; including makeovers by Josh Wood and his team. Wood states that their plan was to give the guests a “directional editorial look and then some pop-up festival colour”.
The festival goers queued to have their photos shot to see what they would look like on the front cover of vogue – showing off their new look in style.
On top of this, Vogue’s Market Editor Emma Elwick Bates teamed up with cutting edge British designers Mark Fast, Louise Gray, Dr Noki and Simone Rocha to present a talk on how to customise. The group took a standard grey jumper and each customised it in a unique and individual way, illustrating the point that fashion doesn’t always have to be expensive – resounding even more poignantly due to the fact that the matter was demonstrated at a high-end fashion festival.
All in all Vogue’s first festival proved to be a complete success story – bringing insight, fun and fashion to ordinary people. When you think of festivals, music is often the initial thing to spring to mind, but Vogue have confirmed that this doesn’t necessarily have to be the case. The star studded event meant that fashion loving festival goers could brush shoulders with their idols and gain an insight into the world of vogue from a real and interesting perspective.
So does this style success call for another Vogue Fest next year? We hope so!