I always found those Dove adverts using 'real' women horrendously patronising.

No-one needs to be told what body shape you should be and I'm pretty sure the fair majority of girls would aspire to look more like size 10-12 kelly brook than size -30 Hollywood actresses anyway.

Also, unless you have a serious eating disorder (in which case, that's a medical issue and as such requires specialised treatment) you will be aware that the whittled down figures we see in magazines are ridiculously airbrushed. We're not stupid but 'they' seem to have decided we are.

We should have 'normal' sized girls in magazines yes, but to make a huge spectacle of it highlights the unattainable nature of size zero and makes it all the more appealing to people who aspire to it because it's in some way exotic.

The more it's spoken of, the more appealing it will be.