I'll reluctantly admit to using almost exactly the techniques advised in this article. I go for cocky but funny, something I guess I genuinely am, but it is the act of actively trying to be that and thinking about everything I say that means I essentially lie about who I really am. It works, I get with a lot of girls and I have fun.
But, am I anywhere closer to finding a long-term or at least a meaningful, good relationship? No, and after a while of the being cocky, funny guy (oh, and cute. Showing a little bit of tenderness tends to help me!) everynight and waking up in a different bed every morning (well once a week) you begin to get bored.

So I agree with the author and Mitch - good advice for one night stands but if you want more, be yourself.

Anon (who isn't arrogant or stupid enough to reveal his identity!)