(Image: The Express)
While Fortnite has been somewhat on the decline in the gaming community and more of a prominent figure in the ‘meme’ community over the recent months, Epic Games know that a big one-time event is a surefire way to create some positive publicity.
Often using social media or in-game Easter eggs to tease a big event, it is certain that Epic know how to create some hype. Taking their rocket ship launch from June 2018 as an example, all players playing at around 6:30 pm (GMT) saw a rocket launch into the sky which caused considerable changes in the way that the game could be played from then onwards; continuing the then intriguing season-directed narrative.
Last week was no different with the winners of ‘Best Ongoing Game’ at the 2018 Game Awards announcing that popular EDM artist and longtime collaborator Marshmello would be performing a live set on Saturday 2nd February at 7 pm (GMT), WITHIN THE GAME. Marshmello had appeared at physical events at the past and has been a part of the community since earlier seasons; even teaming up with popular streamer Ninja at a recent Pro-AM tournament.
But this event is the first of its kind at this scale. It is approximated that almost 10 million people were in attendance for the concert, and since the music is entirely electronic, the performance was just as engaging as a real EDM performance would be. No characters were needed to perform guitar solo’s while mid-floss, there wasn’t a John Wick playing the drums in an ‘Orange Justice’ style motion, nor was there a burger-headed man on bass.
Players were able to watch the set across all team rumble mode games, allowing players to respawn should someone attempt to ruin someones day with an attack and even disabling all weapon functionality for the duration of the music set. Epic also provided engaging visuals, timed to the different drops and many ‘wubs’ to go along with the music.
The North Carolina-based company were likely not left empty-handed from the spectacle, however. It can be assumed that a substantial quantity of micro-transactions was made with the subsequent release of event-related items.
Whether you’re an old school gamer like me who now finds Fortnite slightly on the childish or ‘cringe’ side of the gaming spectrum, or a music fan who dislikes the lack of an instrument; it is clear to see that this was a massive event for both gaming and the music industry. Its success could potentially open many different avenues for future events in various games and is, all in all, a piece of positive news for the future of the relationship between music and games.
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